First: Some Background
People refer for two reasons; 1) to be helpful, and 2) to look good.
A good brand makes your clients and COIs look great.
A compelling advisor brand positions you as different, better and relevant.
With simple marketing your brand will inspire an abundance of referrals.
When you’re easy to refer, referrals happen frequently – without having to ask.
A good brand inspires referrals.
Referrals account for 75-90% of a professional advisor’s revenue.
Mature practices should expect 100 – 400% growth in referrals once they enhance their brand.
SEVEN Expenses a Good Brand Negates
When you have a good financial advisor brand you won’t need to be good at, or spend money on, these 7 things.
- Referral Program
- Referral Coach
- Cold-Calling or Telemarketing
- Sales Coaching on “How to Overcome Objections”
- PR Consultant (although this one wouldn’t hurt)
- Prospecting Coach
- Online or Print Advertising
Kirk Lowe
Kirk Lowe is the co-founder and CEO of ProudMouth. He and his team are influence and relationship accelerators. Everything they do is built around the power of podcasting and helping people who compete in the expertise economy to own their specific expertise, with their specific audience, and in their specific region. Kirk has been a thought leader in branding, content marketing and digital marketing for 20 + years.He generously shares his ideas and experiences through his podcast, blog, papers, webinars, courses and has been published across the industry.
