About This Episode
Many advisors start strong with their marketing but then struggle to keep the momentum going.
With podcasting, it starts with missing one episode. Then, a couple more. Finally, the podcast comes to a complete standstill – aka podfade.
The good news is that podfade is preventable! Listen as Matt Halloran and Kirk Lowe share three proven ways to keep your podcast releasing consistently. A lot of their insights can also be applied directly to other areas of your content marketing, so you can successfully build momentum and authority.
Matt and Kirk discuss:
- Key lessons from having produced 7500+ podcast episodes to date
- How to set effective podcast goals from the get-go (with examples)
- Topics for your first 12 episodes
- Strategies to avoid burnout for both yourself and your marketing team
- And more
“When you stop releasing episodes without any warning to your audience, it’s like starting all over again. It’s a hit to your credibility.” ~ Kirk Lowe
Resources:
- Podcast: How To Break Free From the Start-and-Stop Marketing Cycle With Kirk Lowe (Ep. 443)
- Book: “Atomic Habits: An Easy and Proven Way to Build Good Habits and Break Bad Ones” by James Clear
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