Insights on podcasting, content strategy, and marketing for professionals in high-trust industries.
It’s a crazy time in the history of the world. A health and economic crisis for the ages. Your marketing will have to change, this time faster than most of you would like. Marketing has evolved but the time you have to embrace just evaporated.
Kirk Lowe 
Last week, we offered all of our advisors the opportunity to record a free C-19 podcast episode. Most took us up on it. Their clients were extremely grateful, reassured, and response rates were very high. That’s what advisors are supposed to do – communicate and guide. In fact, half (1.5%) of the 3% alpha advisors add to their client relationships are based on behavior management, as per Vanguard Advisor’s Alpha Report.
Kirk Lowe 
We’ve been assisting advisors who we produce podcasts for to create a short-term communication strategy for COVID-19. They all have a long-term communications strategy we implement for them but in this global health and economic crisis, we need a short-term action plan.
Kirk Lowe 
In 2008 we were faced with a black swan event. Fast forward to 2020, we are now in the midst of another one. But no one saw this black swan event coming....
ProudMouth 
Are you subscribed to iris.xyz ? I believe that iris.xyz is an invaluable source of advisor-focused information that features some of the best writers in this...
ProudMouth 
The two consistent elements to successful marketing have always been, and always will be, a clear message and a clearly-targeted niche audience. Eventually,...
Kirk Lowe 
What’s keeping you from starting your own podcast ? For many financial advisors, the resounding answer is “compliance!” You might consider compliance to be...
ProudMouth 
A visual representation of how and why good marketing happens. Have you considered that you’re competing in the expertise economy? All financial advisors are....
Kirk Lowe 
What used to be known solely as the “pound sign” is now social media’s most ubiquitous little symbol. The mighty hashtag: # Whether hashtags are used on...
Jessica Brown