Insights on podcasting, content strategy, and marketing for professionals in high-trust industries.
People, including your clients and your prospects, are barraged with an onslaught of misinformation every day. Having a message that resonates (your Brand) and providing evidence that you are who you say you are, is essential. Here are some reasons and solutions.
ProudMouth 
According to the Chinese zodiac, 2018 is the year of the dog.¹ I have no idea what that means for you or if you even care. What I do know about 2018 is that growing your practice will take a big commitment. Here are five ideas that work well when done together and in sequence.
Kirk Lowe 
Here’s a quick compilation of financial advisor concerns we’ve seen time and time again. We’ll start with some obvious answers to the questions and later, provide some solutions.
ProudMouth 
Typically, you will see blog post or article titles that read something like “Top 10 Financial Podcasts” or the like. This is a bit of a different approach in that, we thought you could learn from not only the great stuff others are doing but also from the not so great stuff they are doing.
Kirk Lowe 
Our industry is so behind. You know this. We were ten years late getting to social media. Advisors just now are looking at shooting video (5 years late) and we wonder why we have trouble getting eyes on our material and driving traffic to our websites? For many years IMOs and FMOs (Independent Marketing Organizations and Field Marketing Organizations) were always on the cutting edge of financial services marketing. They are about to be taken over. DMO’s like us are going to change the whole game. DMO is Digital Marketing Organizations.
ProudMouth Dear Frank Maselli, Re: “ A Letter from an Advisor to a Wholesaler ” I loved it. (To other financial advisors… Please read Frank’s post here before you go any...
Kirk Lowe 
First: Some Background People refer for two reasons; 1) to be helpful, and 2) to look good. A good brand makes your clients and COIs look great. A compelling...
Kirk Lowe 
This article is for financial advisors who want to be better at marketing. If you can relate to any of these WEBSITE DON’Ts, I’m hoping they inspire you to...
Kirk Lowe 
It’s easy to get lost in the service, administrative, and compliance side your business while pushing aside the work needed to attract more ideal prospects....
Kirk Lowe